Sally New York is "modern sexy", it aims to dress women who have got a young taste and sensibility, women that long to be attractive and seductive.

The brand is 100% designed and produced in Italy:

New York is only to claim how it is a melting pot of ideas, suggestions, interactions.

The identity of the collection is to be feminine and full of personality, through its exclusive ink -jet printing, rich embroideries, fashion colours, roomy and comfortable shapes.